Providing a critical service today for tomorrow’s consumers: A relational model of customer evaluations and responses in the child care industry [An article ... Journal of Retailing and Consumer Services]

Providing a critical service today for tomorrow's consumers: A relational model of customer evaluations and responses in the child care industry [An article ... Journal of Retailing and Consumer Services]





This digital document is a journal article from Journal of Retailing and Consumer Services, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Based on data collected in the important and rapidly expanding child care services industry, this study develops and tests a model that examines the relationships among customers' evaluations of service performance dimensions, their satisfaction with and trust in the organization, as well as their word-of-mouth intentions and also investigates the role of social status in the proposed relationships. The results show that non-interpersonal (i.e., hard) service quality attributes have a greater impact on customer satisfaction while interpersonal (i.e., soft) service quality attributes have more influence on trust. Word-of-mouth intentions are primarily driven by trust and the hard dimension of service performance. Social status is shown to act as a moderator of many of the relationships in the model. The findings of the study offer important implications for providers of child care and other consumer services that are high in credence qualities.









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